Zhong Guo Jing Ji Wang·2025-05-28 06:04Core Insights - The article highlights the emergence of domestic pet food brands in China, showcasing their growth and market acceptance among young pet owners, indicating a shift from being mere manufacturers to becoming recognized brands [1][3]. Industry Overview - The "Global Brand China Online 500 Strong List" (CBI500) reveals that 10 out of 12 pet brands listed are domestic, with Myfoodie ranking 80th overall and second in the pet industry [1][2]. - The report indicates that the market share of China's pet food industry is only 24%, significantly lower than that of the US and Japan, suggesting substantial growth potential [3]. Brand Performance - Myfoodie and other domestic brands like Fresh and Fregate have shown remarkable performance, with Myfoodie surpassing traditional foreign giants in brand search volume and transaction numbers [3][5]. - During the Tmall 618 sales event, five domestic brands dominated the pet product sales leaderboard, all of which are included in the CBI500 list [3]. Consumer Demographics - The CBI500 list aligns closely with the profile of Tmall's 88VIP members, with 66.9% of pet owners identified as middle to high-income consumers, supporting the premiumization of domestic brands [5]. Innovation and Growth - Domestic brands are excelling in "newness" metrics, including sales growth, young user acquisition, and product innovation, with companies like Myfoodie and Fregate leading in R&D spending [5]. - The article notes that half of the listed domestic pet brands were established after 2015, indicating a rapid evolution in the industry from technology followers to standard setters [5]. Export Potential - China's pet food exports are projected to grow by 22.06% year-on-year in 2024, reflecting the increasing global recognition of "Chinese grain" [5].