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“浦北陈皮”高铁冠名列车启程!“硒世珍品”加速奔向全国
Nan Fang Nong Cun Bao·2025-05-28 06:04

Core Viewpoint - The launch of the "Pubei Chenpi" high-speed train represents a significant step in promoting the Pubei Chenpi brand and its cultural heritage across China, enhancing its market presence and driving local economic development [2][32][70]. Group 1: High-Speed Train Launch - The "Pubei Chenpi" high-speed train officially commenced its journey on May 28, 2023, from Nanning East Station, carrying the mission of promoting Pubei Chenpi culture and health [2][3]. - The train, named by Guangxi Supply and Marketing San Guan Chenpi Co., Ltd., serves as a mobile cultural experience center for Pubei Chenpi, showcasing its quality and health benefits [5][6][12]. Group 2: Economic Impact and Development - Pubei County has a total planting area of 187,800 acres for Dahuanggan, with over 250,000 trees aged over 20 years, contributing to the local economy and employment [25][26]. - The total industrial output value of the Pubei Chenpi industry is expected to reach 6 billion yuan by 2024, driven by technological advancements and integration of traditional practices with modern methods [28][29]. Group 3: Marketing and Consumer Engagement - The train features various promotional materials, including QR codes for passengers to learn about the history, medicinal value, and production process of Pubei Chenpi, enhancing consumer engagement [12][20][21]. - The innovative marketing approach combines scene-based marketing with instant consumption, breaking traditional promotional pathways for agricultural products [21]. Group 4: Brand Development and Future Plans - The Pubei Chenpi brand is positioned as a key pillar of local economic growth, with ongoing efforts to enhance brand recognition and market reach through infrastructure and cultural initiatives [65][70]. - Future plans include increasing investment in product development, cultural promotion, and brand upgrades to ensure Pubei Chenpi remains prominent in the market [74][75].