American Express(US:AXP) 智通财经网·2025-05-28 06:02Core Insights - The "2025 Hong Kong Business Outlook Survey" by American Express indicates that Hong Kong businesses prioritize strategic investments and healthy cash flow as key to seizing growth opportunities and maintaining a stable business environment [1][2] Group 1: Investment Focus - 50% of surveyed businesses plan to increase spending on advertising and marketing this year [1] - 62% of companies intend to expand advertising channels, while 61% aim to enhance the quality of their advertisements [1] - 75% of businesses plan to maintain or increase spending on overseas business engagements and travel in 2025, with 32% maintaining and 43% increasing their budgets [1] Group 2: Digital Transformation - Over 43% of companies expect to increase spending on digital transformation this year [2] - 60% of businesses aim to strengthen online security and prevent fraud, while 55% seek to improve payment and collection speed and efficiency [2] - 45% of companies plan to increase spending on fraud prevention, with top reasons being enhancing website security (53%), tightening transaction limits (51%), and using third-party fraud prevention tools (49%) [2] Group 3: Cash Flow Management - Companies are focusing on improving cash flow management efficiency and financial flexibility [2] - The top three measures to enhance cash flow include using digital payments to accelerate turnover (56%), utilizing credit cards for extended credit periods (49%), and seeking loans or funding support (48%) [2]