Xin Hua Wang·2025-05-28 06:10Core Insights - Marriott International and Meituan have formed a partnership to enhance the quality and upgrade of China's cultural tourism industry through a joint membership program that offers a comprehensive travel experience [1][3] Group 1: Partnership Details - The collaboration will introduce a joint membership that allows Meituan and Dianping users to register as new Marriott members, with tier matching based on their existing membership levels [1] - A promotional package worth up to 388 yuan will be offered to new members, including dining vouchers and discounts for hotel stays [2] Group 2: Market Trends - The "accommodation+" model is gaining traction, with a significant increase in dining revenue at high-star hotels on Meituan, showing a 30% growth in the first two months of 2025 compared to the previous year [2] - Marriott's data indicates strong growth in the Greater China region, with over 600 hotels and 1,400 restaurants and bars, reflecting a trend towards diversified services beyond just accommodation [3] Group 3: Consumer Behavior - The demand for quality travel services is rising, with domestic travel numbers projected to reach 5.615 billion in 2024, indicating a 16.3% year-on-year growth [3] - The younger generation, particularly those born after 2000, is becoming a driving force in the travel market, seeking innovative travel experiences that combine events, music festivals, and local cuisine [3]