数智浪潮下破圈出海，中国文化如何跨越地界与认知？

Core Insights - The article highlights the significant growth of China's cultural exports, particularly in the gaming industry, with overseas gaming revenue reaching $18.557 billion in 2024, a year-on-year increase of 13.39% [1] - A high-profile forum on "Digital Intelligence Empowering Cultural Trade" gathered government officials, scholars, and business leaders to discuss how China can leverage technology to enhance its cultural influence globally [1][4] Industry Growth - The Chinese cultural trade total reached 1.4 trillion yuan in 2024, with digital cultural trade, including online games and audiovisual content, exceeding 370 billion yuan, accounting for 25.8% of the total cultural trade [4] - The government has emphasized the importance of cultural trade as a strategic component of building a cultural power, with policies aimed at enhancing digital capabilities and international competitiveness [4][5] Technological Advancements - AI technology is transforming cultural exports by overcoming language barriers, enabling rapid multi-language adaptation of cultural works, and significantly reducing costs [6][7] - Innovations in video production, such as the domestic video model "Vidu," are leading to lower production costs and higher quality outputs, facilitating the export of cultural content [6][9] Systematic Approach - Companies are shifting from single product exports to a more integrated "system output" strategy, exemplified by Pop Mart's overseas revenue surpassing 5 billion yuan in 2024, driven by an IP ecosystem and digital infrastructure [8] - The gaming industry is adopting a "research and operation integration" model, customizing game content for different markets, which has led to significant overseas revenue growth for companies like 37 Interactive Entertainment [9] Cultural Heritage Digitization - The digital transformation of cultural heritage is being prioritized, with over 52% of the Palace Museum's collection digitized by 2024, allowing for global access and the creation of derivative cultural products [10] - Innovative projects like the VR film "Tang Palace Night Banquet" are successfully combining traditional culture with modern technology to enhance international appeal [10] Challenges and Future Directions - Despite successes, challenges remain, including a lack of high-quality cultural data for AI training and the need for effective cross-cultural communication strategies [11][12] - Companies are exploring localized strategies to better resonate with international audiences, emphasizing the importance of cultural context in content delivery [12]