大疆进入扫地机器人市场 首款产品即将发布

Core Insights - DJI's sweeping robot products have begun mass production and are expected to be launched in June [1] - The company has been developing the sweeping robot for over four years, and the upcoming product is a vacuum and mop integrated robot [1] - DJI aims to become a space intelligence explorer, expanding its successful drone technology into the ground space market [1] Industry Overview - The global smart sweeping robot market is projected to ship 20.603 million units in 2024, representing a year-on-year growth of 11.2%, with sales expected to reach $9.31 billion, a 19.7% increase [1] - The average price of these products is anticipated to rise by 7.6% to $452, indicating a continued trend towards high-end product upgrades [1] - In the domestic market, the shipment of sweeping robots in China is expected to reach 5.389 million units in 2024, with a year-on-year growth of 6.7% [2] Product Positioning - DJI's first sweeping robot is positioned as a mid-to-high-end product, reflecting the company's quality and aesthetic standards [2] - The company is focusing on ensuring product quality while also addressing sales and after-sales service challenges as it enters the home appliance sector [2] - DJI plans to initially sell the sweeping robot in the domestic market and has already established an after-sales service system [2]