加速推动挪威北极甜虾进入中国市场——访挪威海产局中国区总监毕思明

Core Viewpoint - The Norwegian Seafood Council is actively promoting Arctic shrimp in China, highlighting the growth potential in this market and the strategic importance of China in the global seafood export landscape [1][2][3]. Group 1: Market Position and Growth - China is recognized as a stable and high-quality market for Norwegian seafood, with imports increasing over the years. In 2024, Norway's seafood exports to China are projected to reach 182,000 tons, a 14% increase year-on-year, with export value reaching 9.4 billion Norwegian Krone, a 10% increase [1]. - Norway's Arctic shrimp market share in China has grown from approximately 3% before 2023 to around 5% last year, indicating a significant expansion opportunity [3]. - The total allowable catch of Arctic shrimp in the Barents Sea has increased from 143,000 tons in 2024 to 150,000 tons this year, with current catch levels at only 50%, suggesting substantial growth potential for Arctic shrimp exports [2][3]. Group 2: Strategic Initiatives - The Norwegian Seafood Council is focusing on B2B collaborations, organizing events to connect Norwegian exporters with Chinese importers, and promoting the unique qualities of Arctic shrimp [3][6]. - Upcoming events include participation in major seafood expos in Shanghai and Qingdao, aimed at enhancing visibility and understanding of product specifications among Chinese buyers [6]. - The seafood council emphasizes the importance of food safety, adhering to strict regulations to ensure the quality of seafood products [6]. Group 3: Competitive Landscape - The Arctic shrimp market in China is characterized by a growing demand for cold-water shrimp, with Norway positioning itself as a key supplier alongside Canada and Greenland [4]. - The consumption of cold-water shrimp in China has remained stable, with significant potential for growth in regions beyond the current focus areas of Northeast and Shandong [5]. - The rise of e-commerce and social media platforms is transforming sales channels for seafood, providing new opportunities for market penetration [5]. Group 4: Performance Metrics - From January to April 2025, Norway exported 959 tons of Arctic shrimp to China, with an export value exceeding 50 million Norwegian Krone, representing a dramatic increase of 540% in volume and 320% in value compared to the previous year [7]. - The expectation is that Norway will continue to increase its market share in the Arctic shrimp sector, potentially becoming one of the top three suppliers globally [7].