中华酒助力“中国当代徐霞客”汝志刚登顶珠峰，再创新记录

Core Viewpoint - The successful ascent of Mount Everest by Chinese explorer Ru Zhigang symbolizes the spirit of exploration and perseverance, aligning with the values of the national brand, Zhonghua Liquor, which supported this expedition as a strategic partner [1][8]. Group 1: Ru Zhigang's Achievements - Ru Zhigang is recognized as a significant figure in Chinese mountaineering, being the first in China to hold three different Everest summit certificates [3]. - He achieved the summit of Everest at the newly recognized height of 8848.86 meters, marking his fourth successful ascent and making him the first climber to summit both the south and north sides of Everest twice [3][6]. - His previous certifications include the 8848-meter certificate from Nepal in 2019 and the 8844.43-meter certificate from China in 2020, showcasing China's rigorous scientific measurement standards [3]. Group 2: Zhonghua Liquor's Brand Alignment - Zhonghua Liquor's partnership with Ru Zhigang reflects a shared commitment to the spirit of "never stop climbing," emphasizing the brand's dedication to high-quality development and innovation since its rebranding in 2022 [8][10]. - The brand's collaboration with Ru Zhigang is seen as a tribute to the spirit of explorers and pioneers, resonating with the values of perseverance and excellence [10][14]. - Zhonghua Liquor has positioned itself as a representative of national pride, celebrating the achievements of individuals who embody the climbing spirit in various fields [12][14].