住28天要13万，月子中心圣贝拉冲刺港股，投资者众星云集

Core Viewpoint - Saint Bella has received the overseas issuance and listing filing notice from the China Securities Regulatory Commission, indicating that it is close to listing on the Hong Kong stock market. The company operates a "light asset" model by setting up maternity centers in high-end hotels, which has facilitated rapid expansion and generated significant revenue, although profits remain modest [1][3]. Company Overview - Saint Bella was founded in November 2017 in Hangzhou and has since expanded its network to cover 22 first- and second-tier cities in mainland China, as well as Hong Kong, Singapore, and the Greater Los Angeles area [4]. - The company operates three main business lines: maternity centers, home care services, and functional foods for women, with maternity centers contributing the largest share of revenue [4][6]. Business Model - The "light asset" operational model allows Saint Bella to quickly establish new centers by renting hotel rooms based on actual demand, leading to a shorter investment payback period [6]. - The company charges premium prices for its services, with 28-day stays at its three brands (Saint Bella, Ai Yu, and Xiao Bella) ranging from RMB 68,800 to RMB 138,800 [5][4]. Financial Performance - Revenue grew from RMB 259 million in 2021 to RMB 560 million in 2023, with RMB 358 million recorded in the first half of 2024 [6]. - The company reported a profit of RMB 20.77 million in 2023 and RMB 17.15 million in the first half of 2024, indicating a recovery from previous losses [7]. Cost Structure - Major costs include hotel room rentals and labor, with rental costs amounting to RMB 87.81 million in the first half of 2024, accounting for 24.5% of revenue [6]. - Labor costs have also been significant, with 1,337 full-time employees, including 796 caregivers, making up 59.5% of the workforce [6]. Regulatory and Compliance Issues - Saint Bella faced penalties for false advertising in 2022, which led to regulatory scrutiny and requirements for corrective actions [7]. - The company has been asked to clarify its compliance with advertising regulations and any other potential violations [7]. Founder and Investor Background - The founder, Xiang Hua, has an impressive background with degrees from Oxford University and experience in mergers and acquisitions at UBS [8]. - The investor list includes prominent firms such as Gao Rong Capital, Tencent, and China Life, indicating strong backing for the company [8][10].