The Alkaline Water Company Continues Midwest Expansion with Pete's Market

Core Insights - The Alkaline Water Company is expanding its market presence in the Midwest by partnering with Pete's Market, a family-owned grocery chain in the Chicago area [1][2][3] - Alkaline88 products will be available in all 19 current Pete's Market locations, with 4 additional stores opening soon, enhancing the brand's visibility in a key consumer market [2][4] - The CEO of The Alkaline Water Company emphasized the alignment of brand values with Pete's Market, which is known for high-quality products and exceptional service [3][4] Company Overview - The Alkaline Water Company, Inc. is recognized as a leader in the premium beverage industry, particularly for its Alkaline88 brand, which features a balanced pH of 8.8 and a clean ingredient profile [6] - The company utilizes a proprietary electrolysis process to infuse purified water with Himalayan rock salt and trace minerals, ensuring a chemical-free product [6] - Under the leadership of CEO Ricky Wright, the company is focused on operational improvements, market expansion, and achieving sustainable profitable growth [6] Market Strategy - The Midwest is identified as a key growth region for The Alkaline Water Company as part of its national expansion strategy [4] - The partnership with quality retailers like Pete's Market is seen as a testament to the increasing consumer demand for Alkaline88 products across the country [4] - Recent retail placements in Arizona and Southern California indicate the company's commitment to expanding its national footprint [4]