3 Reasons Wix Could Rally 50% Into the Summer

Core Viewpoint - Wix.com Ltd experienced a significant stock pullback of 16% following an earnings report that missed expectations on earnings but exceeded revenue forecasts, leading to a weaker-than-expected guidance for the upcoming quarter [1][2]. Group 1: Earnings and Guidance - The stock started trading just above $150 but fell after the earnings report, despite a revenue beat [1]. - Analysts noted that the softer Q2 guidance is likely more about conservatism than actual deterioration in business fundamentals [4]. - First-quarter revenue growth was reported at 13%, surpassing guidance by 60 basis points, with notable growth in the Partners segment at 24% year-over-year [3]. Group 2: Analyst Sentiment and Price Targets - Analysts are maintaining or becoming more bullish on Wix, with firms like RBC Capital Markets and Cantor Fitzgerald reiterating Buy or Outperform ratings [2]. - JMP Securities set a target price of $250, indicating a potential upside of approximately 65% from current levels [3]. - The average 12-month stock price forecast is $226.16, suggesting a 48.63% upside from the current price of $152.16 [7]. Group 3: Business Momentum and Buyback Program - The recent pullback is viewed as an attractive entry point for investors, with the company reaffirming its full-year 2025 guidance for bookings growth between 11% and 13% [5]. - New user cohort bookings increased by 12% year-over-year, attributed to a rise in users and improved product fundamentals [6]. - Wix announced an expansion of its share buyback program, signaling management's belief that the stock is undervalued [8][9]. Group 4: Future Outlook - Despite the recent earnings miss, Wix continues to show strong execution with growing revenue, accelerating bookings, and improving user engagement [11]. - The upcoming summer season and returning investor interest in high-quality tech stocks may provide a favorable environment for Wix to recover and potentially reach analyst-targeted price ranges of $230 to $250 [12].