Alaska Air(ALK) Prnewswire·2025-05-28 12:00Core Insights - Alaska Airlines is launching a new First Class dining program called Chef's (tray) Table, featuring a menu curated by James Beard award-winning Chef Brady Ishiwata Williams from Seattle's Tomo restaurant [1][2][3] - The initiative aims to enhance the inflight dining experience by showcasing the diverse culinary culture of the West Coast through partnerships with top chefs [3][4] - The program will include a rotating series of chefs and seasonal menus, with Chef Brandon Jew also contributing to the initiative [3][4] Company Initiatives - The Chef's (tray) Table program is a response to the success of a previous collaboration with Chef Brandon Jew, indicating a strong demand for elevated onboard dining experiences [3] - Chef Brady Ishiwata Williams emphasizes the importance of local ingredients and cultural storytelling in his dishes, aligning with Alaska Airlines' commitment to quality and community [5] - The inaugural menu will feature dishes like Mochi Waffle & Fried Chicken and Klingemann Farms Glazed Short Rib, highlighting seasonal ingredients from the Pacific Northwest [6][12] Customer Experience - Alaska Airlines aims to provide a premium dining experience across all classes, with a focus on chef-curated cuisine [7] - The airline's pre-order program allows guests to choose from a variety of dishes, enhancing the overall inflight dining experience [10] - The new menu will be available exclusively in First Class on select routes starting June 5, 2025 [6][12]