Core Insights - Giftify, Inc. has launched a Buy Now, Pay Later (BNPL) payment option for CardCash.com through a partnership with Zip Co, enhancing customer flexibility in gift card purchases [1][2][3] Group 1: Company Overview - Giftify, Inc. operates CardCash.com and Restaurant.com, focusing on the incentives and rewards industry [9][10] - CardCash.com is a leading secondary gift card exchange platform, allowing consumers to buy and sell gift cards [10] Group 2: BNPL Integration - The BNPL option allows customers to split gift card purchases into installments at checkout, making it more accessible for shoppers [2][4] - This payment model is particularly appealing to Millennials and Gen Z consumers, who prefer alternatives to traditional credit [2][3] Group 3: Strategic Goals - The integration of BNPL aligns with Giftify's strategic vision to expand payment options and enhance customer experience [3] - The company aims to help customers maximize savings during financial constraints by combining gift card discounts with flexible payment options [5]