我国入境游、出境游持续升温

Core Insights - The Shanghai International Tourism Trade Fair held from May 27 to 29 showcased a vibrant inbound and outbound tourism market, with over 700 exhibitors from more than 80 countries, marking a 30% increase in scale compared to the previous year [1] - The inbound tourism section from China grew by 63% compared to last year, highlighting the robust development of the Chinese tourism market [1] Group 1: Event Highlights - The fair attracted significant attention with a diverse range of exhibitors, including a notable presence from the Chinese inbound tourism sector [1] - The event featured various cultural displays and technological innovations, such as the "Hu Xiaoyou" smart tourism entity from Shanghai, which engaged visitors interactively [3] - The fair also emphasized the growing interest of international tourists in China, with a focus on cultural experiences and unique travel offerings [6] Group 2: Visitor Statistics - In the first four months of the year, Shanghai received 2.6048 million inbound tourists, a year-on-year increase of 37.1%, with foreign visitors accounting for 2.001 million, up 44.8% [3] - The fair saw a significant increase in participation from international tourism destinations, with European exhibition space expanding by 35%, Middle Eastern and African by 23%, Latin America by 99%, and Asia by 47% [4][6] Group 3: International Engagement - Countries like Malaysia and the UAE reported strong interest from Chinese tourists, with Malaysia receiving over 1.4 million visitors from mainland China in the first four months [6] - The UAE highlighted that over 50% of Chinese tourists visit for cultural experiences, leading to partnerships with Chinese online travel agencies for tailored offerings [6] - Tunisia has also seen increased attention from Chinese tourists, promoting activities like marathons and golf to cater to health-conscious travelers [6]