端午节新老口味粽子“舌尖争霸”，青岛脂渣粽子强势出圈

Group 1 - The upcoming Dragon Boat Festival has led to a surge in sales for the Qingdao zongzi market, with traditional flavors continuing alongside innovative products like red tea and green bean wine zongzi [1][2] - Popular brands such as Wufangzhai and Sanquan are competing in the market, with fresh, handmade zongzi being favored over vacuum-packed options by consumers [1][2] - Sales of zongzi gift boxes have increased, particularly among younger consumers, indicating a strong demand for traditional flavors for gifting purposes [2][4] Group 2 - New and unique flavors of zongzi, such as those offered by Starbucks and local shops, are attracting younger customers, showcasing a blend of traditional and modern tastes [2] - The price range for zongzi varies, with bulk zongzi priced around 15 yuan per pound, while gift boxes range from 60 to 400 yuan, highlighting the importance of pricing in consumer purchasing decisions [4] - The popularity of specific flavors, such as jasmine Longjing zongzi, contrasts with less popular options like durian zongzi, indicating that taste and price significantly influence consumer choices [4]