Mei Ri Jing Ji Xin Wen·2025-05-28 13:16Core Insights - Xiaopeng Motors launched the MONA M03 Max model on May 28, with an upgraded range of 600 km and a price reduction of 1.6 million yuan to 13.98 million yuan [1] - The MONA M03 Max features advanced AI driving systems with high computing power, equipped with 2 Orin-X chips [1] - The introduction of additional models and upgrades aims to boost sales amid increasing competition in the 100,000 to 150,000 yuan price segment [5][6] Product Details - The MONA M03 series includes standard and Max versions, with the Max version offering a new 502 km range model priced at 12.98 million yuan [1][2] - The Max version adds a millimeter-wave radar and four external cameras, enhancing its autonomous driving capabilities [2] Market Context - Xiaopeng Motors has seen a slowdown in sales in Q2 compared to Q1, falling out of the top three in recent sales rankings [5] - The 100,000 to 150,000 yuan price segment is projected to have a total market volume of 6.837 million units in 2024, with 3.019 million units being electric vehicles [5] - Competitors like BYD and Dongfeng Nissan are also targeting this price range, indicating heightened competition [5] Sales Projections - Analysts predict that the MONA M03 series could achieve monthly sales of 15,000 to 18,000 units, with annual sales estimates between 180,000 and 200,000 units [6]