Mei Ri Jing Ji Xin Wen·2025-05-28 13:19Core Insights - BYD has surpassed Tesla in electric vehicle sales in Europe for the first time in April, with 7,231 units sold, a year-on-year increase of 169%, while Tesla sold 7,165 units, down 49% year-on-year [1][2] - The performance of BYD in Europe is expected to continue to improve, with significant growth in both pure electric and plug-in hybrid models, indicating a strong potential for long-term dominance over Tesla [1][2] Sales Performance - In April, BYD's total sales in Europe, including plug-in hybrid models, increased by 359% compared to the previous year [2] - BYD's sales in key European markets such as Spain, Italy, France, the UK, and Germany have fully surpassed Tesla's sales as of April 2025 [2] Strategic Developments - To meet the growing demand, BYD plans to establish an electric vehicle assembly plant in Hungary and utilize a self-operated roll-on/roll-off ship for deliveries to Europe [2] - BYD has set up its European headquarters in Hungary, focusing on sales, after-sales service, vehicle certification, and local design and development [3] Market Trends - Chinese automakers, including BYD, Chery, SAIC, Xpeng, Leap Motor, and NIO, are rapidly entering the European market, driven by supportive local policies and market demand [4] - In Q1 2025, sales of Chinese brand vehicles in Europe reached 148,000 units, a year-on-year increase of 78%, with market share rising from 2.5% to 4.5% [5] Product Strategy - The 10% basic tariff on plug-in hybrid models in Europe has been a crucial factor for Chinese automakers, allowing them to adjust strategies and increase sales [5] - In March, 41% of BYD's electric vehicle sales in Europe were plug-in hybrid models, while SAIC's figure was as high as 49% [5] Future Outlook - The growth of Chinese brand vehicles in Europe is expected to continue, with the potential for a disruptive impact on the market due to advancements in new energy vehicle technology [5][6]