LVSC(US:LVS) Prnewswireยท2025-05-28 13:30Core Insights - BetMGM has entered into a partnership with the Las Vegas Aces, becoming the exclusive online casino and sportsbook partner for the WNBA team through the 2027 season, marking its first major collaboration with a women's professional sports franchise [1][2][3] - The partnership includes various promotional activities, such as signage at the Michelob ULTRA Arena, sponsorship on Aces' social media, and exclusive experiences for BetMGM players [1][2] - BetMGM will also serve as an authorized gaming partner of the WNBA, gaining commercial inventory on nationally televised games and the rights to co-branded content [2][3] Partnership Details - The "BetMGM Steals for Meals" program will donate $50 to The Just One Project for every steal made by the Aces during home games, aimed at supporting food-insecure families [3][4] - BetMGM plans to launch a WNBA-branded online slot game, which will be the first-ever WNBA online casino game, available exclusively on its platform [2][3] Market Growth - BetMGM reported a 133% year-over-year growth in betting on the WNBA during the 2024 season, reflecting the increasing popularity of women's sports [4] - The WNBA has seen significant growth in fan engagement, and BetMGM aims to leverage this momentum by expanding its betting markets and enhancing fan experiences [5] Company Background - BetMGM is a leading sports betting and gaming entertainment company, formed through a partnership between MGM Resorts International and Entain Plc, and has exclusive access to MGM's U.S. sports betting and online gaming operations [7] - The Las Vegas Aces have achieved notable success, including back-to-back WNBA Championships in 2022 and 2023, and have established a strong fan base, selling out their season ticket allotment in 2024 [8][9]