深蓝S09，只霸屏车主还是保守了

Core Viewpoint - Deep Blue Automotive is facing challenges in marketing and customer communication, highlighted by a recent controversy involving advertising practices and the need for better customer engagement [1][3][5] Group 1: Marketing and Customer Engagement - CEO Deng Chenghao issued an apology after customers reported being unaware of a 10,000 yuan exclusive purchase benefit, indicating a need for improved communication strategies [1][3] - The company has received complaints about intrusive advertising on vehicle screens, which has raised safety concerns among drivers [3] - Deng's proactive approach to acknowledging mistakes has garnered positive feedback from customers, emphasizing the importance of transparent communication [3] Group 2: Product Launch and Sales Goals - The Deep Blue S09, a six-seat flagship SUV, was launched with a price range of 239,900 to 309,900 yuan, and offers up to 35,000 yuan in combined subsidies for customers [3][5] - Since its pre-sale began, the S09 has received approximately 17,000 orders, but the company aims for a market share of 20%-30% in the competitive six-seat SUV segment [5] - The S09's success is critical for Deep Blue to achieve its sales targets and reach profitability, with a monthly sales goal of 30,000 units to break even [6][7] Group 3: Financial Performance and Future Outlook - Deep Blue Automotive has become a significant player in the new energy vehicle market, with annual sales exceeding 240,000 units [5] - The company achieved monthly breakeven last year and aims to maintain this status while continuing to invest in growth [6] - Achieving breakeven this year would position Deep Blue as the first state-owned enterprise in the new energy vehicle sector to reach this milestone [7]