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深圳持续打造新型消费模式 强劲消费力带动周边城市共同发展
Zheng Quan Shi Bao Wang·2025-05-28 13:38

Core Insights - Shenzhen is innovating diverse consumption scenarios to enhance its new consumption model and expand the market [1][2] - The "2025 Shenzhen New Consumption Season" has successfully concluded, featuring over 450 promotional activities and linking with JD.com's procurement plan of 200 billion yuan [1][2] Group 1: Consumption Trends - The "2024 Golden Inner Bay Consumption Season" has stimulated consumption in the Greater Bay Area, with significant increases in tourist numbers and revenue during public holidays [2] - During the Qingming Festival, Shenzhen received 3.31 million tourists, a 9.8% increase from 2024, generating 2.155 billion yuan in tourism revenue, up 11.4% [2] - The "May Day" holiday saw 6.96 million tourists, a 36.3% year-on-year growth, with tourism revenue reaching 5.432 billion yuan, a 40.8% increase [2] Group 2: New Consumption Initiatives - The "2025 Shenzhen New Consumption Season" is structured around a "1+1+1+3+10+10+N" framework, focusing on three monthly themes and ten new consumption hotspots [3] - The initiative aims to integrate online and offline consumption, fostering new consumption growth and promoting high-quality economic development [3] Group 3: Urban Development and Retail Goals - Shenzhen's commercial planning aims for a retail total of 1.7 trillion yuan by 2030 and 2.5 trillion yuan by 2035, requiring an increase of 1.5 trillion yuan over ten years [5] - The city plans to enhance infrastructure and diversify consumption formats, targeting the establishment of 6,000 new flagship stores by 2030 and 8,000 by 2035 [5] Group 4: Commercial Projects - In 2024, Shenzhen is set to see over 20 new large commercial complexes, adding more than 1.25 million square meters of commercial space [6] - Notable projects include K11 ECOAST, which is positioned as the first flagship project in mainland China, and the revamped PA MALL, featuring a 60% introduction rate of new flagship brands [7] - In the first quarter of this year, Shenzhen added 258 new flagship and concept stores, indicating a trend towards quality upgrades in retail offerings [7]