Forbes·2025-05-28 14:05Company Impact - Macy's lowered its full-year profit forecast for 2025 due to higher tariffs affecting its business [1] - Target expects sales to decline throughout 2025, previously projecting a 1% growth, citing weaker spending amid tariff uncertainty [2] - Diageo anticipates a $150 million hit to annual profits in 2025 but plans to offset half of this impact through unspecified actions [3] - Walmart warned that higher tariffs will lead to increased prices, unable to absorb all the pressure due to narrow retail margins [4] - Ford expects tariffs to reduce its earnings before interest and taxes by about $1.5 billion in 2025 and has suspended its full-year guidance [7] - General Motors lowered its earnings forecast for 2025 to between $10 billion and $12.5 billion, down from $13.7 billion to $15.7 billion, adjusting to the new trade policy environment [10] - Kraft Heinz lowered its full-year outlook due to a volatile operating environment influenced by tariffs and inflation [11] - PepsiCo lowered its earnings forecast for 2025, facing higher supply chain costs due to tariffs and a subdued consumer backdrop [13] Industry Trends - Companies across various sectors are withdrawing or adjusting their financial guidance for 2025 due to macroeconomic uncertainty driven by tariffs [5][8][12] - The automotive industry, including Toyota and Ford, is particularly affected, with significant expected declines in operating income and earnings [4][10] - The retail sector is experiencing heightened competition and promotional landscapes, leading to cautious outlooks from companies like Macy's and Target [2][1] - Airlines are also pulling their full-year guidance, citing economic uncertainty and volatility, with JetBlue and Alaska Airlines among those affected [11][15] - The overall sentiment in the market reflects a cautious approach as companies navigate the unpredictable tariff environment and its implications on profitability [9][16]