New Report from the Blackbaud Institute Shows Clear Link Between Social Impact Organizations' Tech Use and Fundraising Revenue Growth

Core Insights - The report by the Blackbaud Institute highlights how technology-savvy organizations are gaining a competitive edge in fundraising through effective integration of AI and technology [1][2][3] Group 1: Technology Integration and Revenue Growth - Organizations with higher levels of technology integration are more likely to report revenue growth and less likely to report revenue decline compared to those with limited tech use [7] - 72% of nonprofit respondents met or exceeded their fundraising targets over the past year, indicating a positive trend in fundraising performance [2] Group 2: AI Adoption in Nonprofits - 82% of nonprofits are utilizing AI tools, primarily free generative platforms for content creation, with some also leveraging AI for prospecting and A/B testing [7] - There is a belief among the majority of organizations that AI will become pervasive in the sector, enhancing efficiency [7] Group 3: Need for AI Policies and Training - Only 14% of nonprofits currently have an AI policy in place, indicating a significant gap in sector-wide AI guidance [7] - 60% of fundraisers believe that better training would enhance technology use, while 56% call for improved system integration [7] Group 4: Resource Allocation and Revenue Growth - Among organizations that experienced revenue growth, 44% attributed this success to adequate resourcing, while 51% of those with revenue declines cited insufficient resources as the primary reason [7]