车企要建立“车卖出去了就是他人私产”的信念感

Core Viewpoint - Deep Blue Automotive has faced strong backlash from car owners for forcibly pushing "thank you discount coupons" advertisements on the vehicle's screen without consent, raising serious safety concerns [1][2]. Group 1: Legal Violations - The practice of pushing ads without consent violates consumer rights, as it deprives owners of control over their vehicle's functions [1]. - The advertising method used by Deep Blue Automotive contravenes multiple laws, including the Advertising Law, which prohibits unsolicited ads on vehicles and requires a simple way to opt-out [2]. - The act of displaying ads while driving may distract drivers, violating traffic safety laws [2]. Group 2: Company Response - Deep Blue Automotive issued an apology, claiming the intention was to remind owners of benefits, but acknowledged the method was inappropriate [2]. - The CEO's comments indicate a lack of understanding of the legal implications of their actions, as they emphasized the intent to inform rather than the violation of rights [2]. Group 3: Industry Context - Deep Blue Automotive is not the first company to face controversy over in-car advertising, with complaints about such practices increasing by 210% year-on-year, making it a significant issue in the industry [3]. - Industry experts stress that in-car advertising should only occur in non-driving scenarios and must provide a permanent opt-out option [3]. - The choice to push ads during driving is seen as not only unprofessional but also a potential threat to driving safety, highlighting the need for companies to respect vehicle ownership post-sale [3].