Gebbia Media Acquires Big Machine Rock, Expanding Investment in Rock Music

Core Insights - Gebbia Media, a subsidiary of Siebert Financial Corp., has acquired Big Machine Rock, enhancing its position in the music and media industries with a focus on an artist-first platform [1][4] - The acquisition aims to empower artists through investment in robust catalogs and cross-platform expansion, aligning with Gebbia Media's mission [2][3] - Big Machine Rock's roster includes notable artists such as Daughtry and Sammy Hagar, and the label will continue to prioritize artist development and immersive storytelling under Gebbia Media's leadership [3][7] Company Strategy - The acquisition is part of Siebert's strategy to innovate at the intersection of finance and culture, providing resources and stability to enhance long-term growth and cultural impact [4][9] - Gebbia Media is focused on developing and promoting music and sports talent, as well as creating branded content and advertising strategies across various media platforms [8][9] - The company aims to redefine audience engagement by merging compelling content with financial infrastructure, unlocking new monetization opportunities [9] Leadership and Operations - Scott Borchetta, founder of Big Machine Label Group, will oversee operations and join Siebert Financial's advisory board, bringing significant experience in guiding top-selling artists [6] - The all-female team at Big Machine Rock has achieved multiple No. 1 singles and Platinum-certified records, showcasing the label's innovative approach and strong artist base [2][3] - Artists signed to Big Machine Rock will benefit from expanded resources and promotional capabilities, enhancing their global reach [7]