Hilton(US:HLT) Jing Ji Ri Bao·2025-05-28 18:39Group 1 - The vitality of China's cultural and tourism market is being continuously released, driven by government efforts to boost consumption and domestic demand, leading to a recovery in inbound tourism and a diversification of local travel needs [2] - Hilton Group has opened over 840 hotels across more than 260 destinations in China, indicating significant consumer potential in the market [2] - Hilton has announced a strategic partnership with Didi Chuxing to integrate their membership ecosystems, enhancing the value of membership through a "stay and travel" benefits system [2][3] Group 2 - The partnership marks an expansion of Hilton Honors into local lifestyle services, focusing on creating more value for members by addressing their diverse needs [3] - Hilton recognizes that the travel experience extends beyond hotels, integrating transportation, dining, entertainment, and travel elements to provide a comprehensive journey for consumers [3] - As of the end of Q1 this year, Hilton's global membership has surpassed 218 million, emphasizing the importance of member engagement across various lifestyle touchpoints [3][4] Group 3 - China has become the second-largest market for Hilton Honors globally, with members in China particularly valuing convenience [4] - Hilton aims to leverage digital solutions to meet members' demands for convenience and efficient service [4] - The company plans to explore more cross-industry collaborations that align with members' lifestyles, seeking partners that can provide "surprise + practical" value [4]