中医药夜市为何火爆出圈

Core Insights - The rise of Traditional Chinese Medicine (TCM) night markets across the country reflects a growing public interest in health management and wellness practices, particularly during the recent May Day holiday where a TCM cultural night market in Shenyang attracted approximately 50,000 visitors in a single day [1] - TCM night markets combine traditional practices such as acupuncture and cupping with modern wellness activities, making TCM more accessible and appealing to the public [1] - The popularity of TCM night markets is supported by government initiatives that integrate medical, cultural, and commercial resources, transforming these markets into large-scale events that enhance their influence and reach [1] Industry Development - TCM night markets provide a practical avenue for the dissemination of TCM culture, enriching residents' nightlife while promoting health awareness [2] - There is a need for the establishment of management systems to ensure safety and standardization in TCM night markets, which can enhance the overall experience for visitors [2] - Efforts should be made to create brand recognition and diversify activities and products within the night markets, particularly targeting younger demographics to foster familiarity and acceptance of TCM [2]