Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair has seen the release of a significant "policy package" aimed at boosting the cultural industry in Guangzhou, particularly in six sectors: film, performing arts, animation, online games, e-sports, and online audio-visual content. This package is expected to provide a clear blueprint for the future of Guangzhou's cultural industry [1]. Film Industry - The "policy package" includes initiatives to create a film industry belt around the Pearl River Delta, establish a creative topic database, and deepen cooperation in film production with Hong Kong and Macau. It aims to support the entire film industry chain from creation to distribution, injecting new vitality into Guangzhou's film sector [2]. - Guangzhou plans to enhance its film industry chain by consolidating resources for film creation, production, marketing, and distribution, with major projects like the Guangdong-Hong Kong-Macau Greater Bay Area Film Port and the 1978 Film Town [2]. - Upcoming films from Guangzhou include "Mr. Pingshi," set to release on August 15, and "Heroes of Sanyuanli," which presents a historical narrative of the region [2]. Performing Arts - The "policy package" outlines strategies for nurturing operating entities, expanding the "performing arts+" industry chain, and promoting resource sharing in the Greater Bay Area, positioning Guangzhou as an "International Performing Arts Capital" [4]. - In 2024, Guangzhou is set to approve 4,974 commercial performances, including 159 large-scale events with over 5,000 attendees, reflecting a robust performing arts market [4]. - The city will introduce measures to foster new performing arts spaces and enhance stage art creation, aiming to elevate the quality and diversity of performances [4]. Animation Industry - The animation sector's support policies in the "policy package" focus on building a dual-core highland between Guangzhou and Shenzhen, promoting original IP incubation and the digitalization of traditional culture [6]. - Guangzhou's animation industry boasts an annual output value exceeding 300 billion, accounting for about one-fifth of the national total, with over 200 animated films produced each year [6]. - Notable IPs like "Pleasant Goat and Big Big Wolf" and "Super Wings" are set for continued development, with a 20th-anniversary film expected to release this year [6][7]. International Collaboration - Guangzhou's local animation company, Yongsheng Animation, has been recognized as a key cultural export enterprise, with its IP "Pleasant Goat" included in the national cultural export project list [7]. - The company aims to leverage the "policy package" to enhance content creation and expand its international market presence through innovative IP development [7].
“政策包”给力 文化产业借力发力 广州以“文化+”战略打破边界 培育演艺新场景新消费、强化动漫影视优势
Guang Zhou Ri Bao·2025-05-28 19:01