“零公里二手车”实为变相降价

Core Insights - The phenomenon of "zero-kilometer used cars" has become a hot topic in the automotive market, with some manufacturers using it as a means to reduce inventory and create attractive sales figures [1][2][3] Group 1: Definition and Sources - "Zero-kilometer used cars" are essentially new cars that have been transferred once but not actually delivered to customers, often used to manipulate sales figures and manage inventory [2] - The two main sources of these cars are: 1) manufacturers selling new cars through used car channels to boost sales and clear stock, and 2) authorized dealers transferring ownership of unpopular vehicles to qualify for manufacturer rebates, then repurchasing them for resale [2][3] Group 2: Market Dynamics - The "zero-kilometer used car" trend has been ongoing for some time, with similar practices observed in foreign markets, but has intensified in China due to price wars and export issues [3] - A significant number of these cars are sold online, with platforms offering them at prices significantly lower than new cars, creating a perception of value for consumers [4] Group 3: Export Trends - The export of "zero-kilometer used cars" has gained traction, especially after policies were introduced to encourage parallel exports, allowing domestic brands to reach international markets [5][6] - The export business has become more regulated, with a notable increase in the volume of used cars exported from China, rising from 0.3 million units in 2019 to 436,000 units in 2024 [7] Group 4: Consumer Considerations - Consumers are advised to be cautious when purchasing "zero-kilometer used cars," as the information can be misleading; it is recommended to verify details through reputable dealerships [8]