Apple(AAPL) New York Post·2025-05-28 19:17Core Viewpoint - Meta is planning to expand its retail presence by opening physical storefronts and hiring retail employees to enhance sales of its devices, which currently includes only one store on its California campus [1][4]. Group 1: Retail Expansion Plans - The company is leading a project to increase its retail footprint, although details on the number of new stores and their opening timeline remain undisclosed [2]. - Meta Store, the only retail location, was opened in Burlingame, California in 2022, designed for customers to interact with Meta products through demos similar to Apple's retail strategy [2][3]. Group 2: Product Offerings - At the Meta Store, customers can try out various products including Meta Portal, Ray-Ban Stories (smart glasses), and Meta Quest (virtual reality headset) [3]. - A pop-up store named Meta Lab was also opened in Los Angeles, allowing customers to test smart glasses before purchasing, although it is currently closed [3]. Group 3: Sales Performance and Strategy - Meta sold over 1 million pairs of smart glasses last year, which was viewed as a positive start, but not sufficient to significantly impact the business [5]. - The company's chief technology officer emphasized a mission to enhance sales, retention, and engagement, with plans to introduce more AI-powered wearable devices this year [5].