Core Viewpoint - Shanghai Kaijie E-commerce Co., Ltd. (Kaijie E-commerce) has submitted a listing application to the Hong Kong Stock Exchange, with CITIC Securities International as the sole sponsor [1]. Company Overview - Kaijie E-commerce is a leading digital retail solutions provider in China, offering comprehensive digital retail solutions across the entire value chain of the e-commerce ecosystem, including brand positioning, product development consulting, retail operations, channel management, marketing promotion, order fulfillment, and data and IT services [5]. - According to Zhaoshang Consulting, by GMV in 2024, the company ranks as the fifth largest digital retail solutions provider in China and the largest O2O digital retail solutions provider [5]. - The company has served over 200 brands, including more than 100 international brands, with partnerships spanning various industries such as food and beverage, beauty and personal care, baby products, trendy toys, pet care, health, outdoor sports, and chain enterprises [5]. Business Relationships - Kaijie E-commerce maintains an average partnership duration of over eight years with major brand partners, with over 90% of these partnerships still active as of May 21, 2025 [5]. - Nearly 50% of the company's brand partners are from the Fortune 500 fast-moving consumer goods companies [5]. Market Position and Recognition - The company has established a multi-channel network covering over ten core digital retail platforms, including Tmall, JD.com, Douyin, and Pinduoduo [6]. - It has been recognized as a Tmall Six-Star Service Provider for seven consecutive years since 2018 and has received various accolades from Alibaba's ecosystem, including Tmall and Alimama [6]. Financial Performance - For the fiscal years 2022, 2023, and 2024, the company reported revenues of approximately RMB 1.83 billion, RMB 1.72 billion, and RMB 1.70 billion, respectively [6][8]. - The net profits for the same periods were RMB 86.47 million, RMB 67.59 million, and RMB 60.43 million, respectively [6][8]. - The gross profit margins have shown a declining trend, with margins of 24.0%, 22.9%, and 21.8% for the years 2022, 2023, and 2024, respectively [8].
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智通财经网·2025-05-28 22:58