618消费趋势调研：超八成人能全款也选分期免息

Core Insights - The trend of using interest-free installment payments is gaining popularity among consumers, with 85% preferring this method even when they can afford to pay in full [4][5][6] - The "618" shopping festival has seen significant changes, with interest-free installments becoming a favored marketing tool for merchants [4][7] Consumer Behavior - 55% of consumers use interest-free installments to reduce short-term capital occupation, while over 14% believe in taking advantage of "free" offers [5] - 30% of consumers face short-term payment pressure due to cash flow issues, leading them to opt for installment payments [5] - Many consumers aim to invest their available funds while making purchases, with one example showing a potential earning of 80 yuan from a 10,000 yuan purchase through interest-free installments [5] Demographics - The majority of consumers using interest-free installments have a monthly after-tax income above 5,000 yuan, with 87% holding a bachelor's degree or higher [5][6] - Female consumers account for 63% of those using interest-free installments during the "618" period, with the highest usage rates in Guangdong, Zhejiang, and Jiangsu provinces [6] Product Preferences - Consumers show a strong preference for using interest-free installments for durable goods such as smartphones, computers, and electric vehicles, with smartphones being the most popular category [7] - The apparel category also saw a 30% increase in interest-free installment usage, attributed to more merchants offering such options [7] Economic Impact - Consumption is identified as a key driver of economic growth, with interest-free installment payments serving as an effective tool to stimulate consumer spending and support merchants [7]