近六成受访者期待体验“沉浸式”周边文创消费

Core Insights - The surrounding cultural and creative industry is experiencing rapid growth but faces significant challenges that affect consumer experience [1][2] - A survey indicates that the top three areas needing improvement in surrounding cultural and creative products are quality inconsistency, severe homogenization, and insufficient cultural depth [2] Group 1: Consumer Feedback - 55.2% of respondents identified quality inconsistency as the primary issue, followed by 51.2% citing severe homogenization, and 46.9% noting insufficient cultural depth [2] - 59.3% of surveyed youth expressed a desire for immersive online and offline experience scenarios, such as themed pop-up stores [2] - 34.4% of respondents believe that pricing is too high, with some products perceived as overpriced for their quality [1][2] Group 2: Suggestions for Improvement - Respondents suggest that designers should focus on unique IPs and consider series-based product launches to enhance distinctiveness [2] - There is a call for more personalized and customizable products, allowing consumers to participate in the creation process [2] - 41.3% of respondents advocate for the use of eco-friendly materials and packaging to promote green consumption [2] Group 3: Demographics of Respondents - Among the surveyed youth, 20.9% are post-2000s, 41.0% are post-1995, and 38.1% are post-1990 [3] - The gender distribution shows 40.8% male and 59.2% female respondents [3] - Geographically, 31.5% live in first-tier cities, 41.2% in second-tier cities, and 23.4% in third and fourth-tier cities [3]