“最强电混技术”傍身 奔腾悦意07能否当好攻擂者

Core Viewpoint - The launch of the new model, the Yuyue 07, by FAW Bestune is a strategic move to compete in the increasingly competitive plug-in hybrid compact SUV market, which is dominated by models from BYD and Geely [2][3]. Group 1: Product Launch and Features - The Yuyue 07 is positioned as a cost-effective plug-in hybrid SUV, with a price range of 99,800 to 129,900 yuan, making it more affordable than many competitors in the market [3][4]. - The vehicle is equipped with the "Zhuri Power BMP Super Electric Hybrid" technology, boasting a peak thermal efficiency of 45.21% and a power output of 168 kW, with a rapid mode switch of 0.3 seconds [4]. - The Yuyue 07 is designed to provide a high-quality travel experience for families, focusing on aspects such as design, range, energy consumption, performance, safety, comfort, and space [3][4]. Group 2: Market Context and Sales Performance - In 2024, FAW Bestune achieved cumulative sales of 150,777 units, a 25% year-on-year increase, with 82,872 units being electric vehicles, reflecting a 214% growth and a 55% penetration rate for new energy vehicles [5]. - The sales performance of the Yuyue 03, the first model in the Yuyue series, showed modest initial sales, with 459 units sold in the first month and 749 units in the following month, indicating potential for growth in the new energy segment [5]. - The success of the Yuyue 07 is critical for FAW Bestune's brand image and profitability in the new energy vehicle market, especially as the brand seeks to establish a stronger presence in this competitive landscape [5].