抖音电商发榜啦：哪些商家在618赢得先机

Core Insights - The "Douyin Mall 618 Good Goods Festival" experienced explosive growth during its pre-sale period from May 13 to May 26, 2025, driven by national subsidies and platform incentives, particularly benefiting durable goods with high cost-performance ratios [1] - Various categories such as apparel and fast-moving consumer goods (FMCG) achieved significant breakthroughs through innovative store broadcasts and high-quality short video content during the promotional period [1] - The platform's promotional strategies, including "15% off" and "direct price cuts," simplified the purchasing process for consumers, enhancing both merchant growth and consumer satisfaction [1] Apparel Industry Highlights - The apparel category includes rankings for women's wear, sports and outdoor, men's wear, luxury goods, and jewelry [1] - Notable brands in women's wear include AMASS, LANCY, and Basic House, while sports brands like LI-NING and NIKE also featured prominently [3][7] Fast-Moving Consumer Goods (FMCG) Highlights - The FMCG category encompasses beauty, parenting education, food and beverages, personal care, health supplements, and more [14] - Leading brands in the beauty segment include popular names, while the food and beverage rankings highlight brands like Three Squirrels and Yili [23][27] Durable Goods Industry Highlights - The durable goods category includes mobile phones, 3C digital products, major appliances, small appliances, and home decor [51] - Top mobile phone brands include OPPO and honor, while major appliance leaders are Midea and Haier [52][59] Future Promotions - Douyin e-commerce plans to launch various themed promotional events leading up to key holidays, enhancing consumer experiences and supporting merchant growth [69]