BRANDMAX(SZ:300805) Quan Jing Wang·2025-05-29 03:15Core Viewpoint - The company held its 2024 online performance briefing, addressing investor questions and discussing financial results, operational strategies, and future plans. Financial Performance - In 2024, the company achieved operating revenue of 2.287 billion yuan, a year-on-year increase of 1.58%, while net profit attributable to shareholders was 14.0405 million yuan, a decline of 57.33% [1][2][5] - The company's accounts receivable and contract assets at the end of 2024 amounted to 639.6588 million yuan, representing 27.97% of total revenue, indicating a focus on managing receivables [1][3] Cost Management and Profitability - The company reported a decrease in operating costs, with total expenses reduced by 19.4035 million yuan, an 8.04% decline year-on-year [3][5] - The gross profit margin for 2024 was 10.56%, with a further decline to 8.33% in Q1 2025, highlighting challenges in maintaining profitability [5] Cash Flow and Dividend Policy - As of the end of 2024, the company held cash reserves of 848 million yuan, providing a solid financial foundation for future operations [1][4] - The proposed dividend payout ratio for 2024 exceeds 60%, reflecting the company's commitment to shareholder returns while ensuring operational stability [2][5] Business Strategy and Future Plans - The company plans to deepen its service in existing key industries and expand into new sectors, including B2B marketing services and the automotive experience center [2][5] - Future strategies include leveraging AI and digital technologies to enhance marketing services and exploring mergers and acquisitions to expand into new business areas [4][5] Digital Transformation and Market Position - The company reported a 7.58% increase in digital retail revenue, totaling 850 million yuan, with a significant growth in B2C business [5] - The company is focusing on international expansion and digital transformation, aiming to enhance its competitive edge in the market [5]