Z世代为何抢单？容声方糖冰箱靠“治愈系科技”斩获行业双料大奖

Core Insights - The article highlights the recognition of Rongsheng's 515 Sugar Cube Refrigerator for its innovative health sterilization technology and market performance, winning two awards at the "2025 China Refrigerator Industry Summit Forum" [1][5]. Product Innovation - The 515 Sugar Cube Refrigerator features a 99.9999% sterilization rate and a sleek design, setting a new benchmark for healthy home appliances [1]. - The product was launched as part of the 2025 FIFA™ Club World Cup global official customized products, showcasing its unique design and functionality [5]. Technological Advancements - Rongsheng's IDP Dual Clean 2.0 technology releases 30 million/cm³ high-concentration negative ions, improving sterilization effectiveness by 50% compared to the previous version [5]. - The refrigerator achieves a 99.9999% sterilization rate and a 99.999% detoxification rate, with third-party testing confirming a 99% removal rate of airborne bacteria [5]. Market Performance - Within 14-16 weeks of its launch, the 515 Sugar Cube Refrigerator entered the top 10 in industry sales, indicating a significant market impact [6]. - The product's success is attributed to its combination of aesthetic design, robust technology, and emotional resonance with consumers, particularly targeting Generation Z [6]. Industry Perspective - The awards signify a fundamental shift in the refrigerator industry, moving from mere functional competition to scenario empowerment [6]. - The health refrigerator market penetration has increased from 23% in 2020 to an expected 67% by 2025, highlighting the growing demand for innovative products [6].