UTour (SZ:002707) Zhong Guo Zhi Liang Xin Wen Wang·2025-05-29 03:37Core Viewpoint - The article highlights the perseverance of Zhongxin Tourism Group in establishing a national-level service industry standardization pilot project despite facing significant challenges and a four-year delay due to unforeseen circumstances, including the COVID-19 pandemic [1][2][3]. Group 1: Project Background - The national standardization pilot project for outbound tourism services was approved in December 2018, with an initial completion date set for December 2020 [1]. - The project faced three major disruptions, primarily due to the pandemic, which halted operations for travel agencies and online tourism companies [2][3]. Group 2: Challenges Faced - The pandemic forced Zhongxin Tourism to shift to an online mode for project development, with team members working remotely to discuss and draft the standard system [2]. - The project encountered further setbacks with the release of new national standards that required adjustments to the existing standard system just before the evaluation [3][4]. Group 3: Standardization Efforts - Despite the challenges, the project team maintained their commitment to standardization, resulting in a comprehensive standard system that covers 100% of outbound tourism service processes [6][7]. - The standardization system was integrated into the company's operations, allowing for efficient service delivery and quality control [6]. Group 4: Recovery and Results - By March 2023, the project was recognized for its efforts, leading to a significant recovery in business, with Zhongxin Tourism reporting a revenue of 3.298 billion yuan, a year-on-year increase of 558.96% [8]. - The company has also contributed to the industry by establishing a replicable standard system and leading the formulation of industry standards for outbound tourism [8][9].