智通财经网·2025-05-29 06:45Group 1 - UBS survey indicates a decline in Tesla's brand appeal in major global markets due to CEO Elon Musk's political involvement, maintaining a "sell" rating with a target price of $190, representing a nearly 47% downside from the closing price on May 28 [1] - The survey of 10,500 participants shows that the percentage of consumers considering Tesla as their preferred electric vehicle brand dropped from 22% in 2022 to 18% in 2023, with significant declines in the US (from 38% to 29%), Europe (from 20% to 15%), and China (from 18% to 14%) [1] - In China, Tesla's product performance and brand recognition have been surpassed by BYD, while Xiaomi is also rapidly gaining market share, with Tesla's deliveries in China down 31.6% year-over-year in Q1, totaling 134,607 vehicles [1] Group 2 - Independent analyst Gao Shen notes that Chinese manufacturers can produce smarter models at lower costs than Tesla's Model 3 and Model Y, leading to a significant diversion of consumer interest towards domestic brands [2] - In the European market, BYD has overtaken Tesla as the leading seller of pure electric vehicles, with BYD selling 7,231 units in April (up 169% year-over-year), while Tesla's sales fell 49% to 7,165 units during the same period [2]