Core Insights - The report indicates that internet insurance is becoming mainstream, with a noticeable trend towards inclusivity and a more rational approach to insurance consumption, leading to increasingly diverse and upgraded demands [1][2] Group 1: Consumer Behavior - In terms of purchasing channels, the report shows that by 2024, the online insurance purchasing rate is expected to match and potentially exceed offline rates, with significant increases across all age groups, city tiers, and income levels [1] - The report highlights that over 60% of consumers plan to increase their annual family insurance expenditure in 2024, with younger consumers and those with higher family incomes more likely to increase their spending [1] Group 2: Industry Trends - The report provides a detailed analysis of internet consumers' characteristics, exploring their needs, pain points, and purchasing behaviors, which offers valuable insights for the high-quality development of the internet insurance industry [2] - The rapid development of internet insurance is seen as a crucial element in building a multi-tiered medical security system and a financial inclusion ecosystem, particularly under the guidance of national strategies like "Digital China" and "Healthy China" [2]
《2024年中国互联网保险消费者洞察报告》发布
Zheng Quan Ri Bao Wang·2025-05-29 06:51