Core Insights - Acer is launching its annual 618 promotion with a wide range of products, including lightweight laptops, gaming laptops, and desktop PCs, offering significant discounts and subsidies to attract consumers [1][26] - The promotion emphasizes high-performance products, catering to both gamers and professionals, with a focus on advanced technology and design [12][19] Product Highlights - The Acer Swift Go Pro AI features a lightweight design at only 1.34 kg and is powered by the Snapdragon X Elite processor, capable of handling both office tasks and gaming [5][6] - The Swift Go Air is designed for extreme portability at approximately 990 grams, while the Swift Go Pro balances performance and design with a high-resolution 2.8K display [8][9] - The gaming laptop, Shadow Knight·Qing7, is equipped with the RTX 5060 GPU and supports DLSS 4, providing an enhanced gaming experience with a powerful AI computing capability of 572 TOPS [14][18] Commercial and Home Products - Acer's SMB product line includes the Acer Aspire series, designed for students and professionals, featuring the latest Intel Core processors and high-capacity storage [19] - The home desktop products, such as the Acer Go A27 all-in-one and the "Girlfriend Machine," focus on aesthetics and functionality, catering to modern family needs with features like AI fitness coaching [21][25] Promotional Strategy - The 618 promotion includes various discounts, such as a 20% national subsidy and additional store benefits, making it an attractive opportunity for consumers to upgrade their devices [1][26] - Acer's marketing theme for this year's promotion is "New Motion Starts Selling, Power You Go," highlighting the combination of value and user experience across its product offerings [26]
宏碁618“开门宏”福利上线！购机立省20%