网上农资销售乱象：“包治百病”的假农药和半吊子的“专家”

Core Viewpoint - The rapid growth of e-commerce platforms has led to an increase in the sale of counterfeit and substandard agricultural products, with inadequate qualification checks allowing fraudsters to easily register online stores and sell fake agricultural inputs [1][9]. Group 1: Industry Challenges - The online agricultural sales sector is plagued by chaos, with many self-proclaimed "agricultural experts" using exaggerated marketing tactics to promote products, often leading to farmers being misled [1][3]. - Many of these so-called experts lack genuine agricultural knowledge and prioritize commercial gain over product quality, resulting in the sale of unreliable agricultural inputs [1][3]. - The Supreme People's Court highlighted the growing issue of counterfeit products in the e-commerce sector, noting that unscrupulous vendors exploit online platforms to distribute substandard agricultural goods nationwide [1][5]. Group 2: Consumer Vulnerability - Farmers often lack the ability to discern credible information from misleading claims, making them susceptible to scams involving agricultural products that promise unrealistic results [3][7]. - The prevalence of exaggerated promotional content in short videos attracts farmers, who may impulsively purchase products based on appealing but misleading representations [3][9]. Group 3: Legal and Regulatory Issues - Numerous cases of false advertising related to agricultural products have been documented, with courts ruling against vendors for misleading claims that resulted in financial losses for farmers [4][5]. - A notable case involved a vendor selling a substandard herbicide, leading to significant penalties and highlighting the legal repercussions of selling counterfeit agricultural products [5][6]. Group 4: Market Dynamics - The offline agricultural sales market faces intense competition, with price wars diminishing profit margins, while online sales are rapidly growing as businesses shift to digital platforms [7][8]. - Companies are increasingly utilizing short video platforms to promote agricultural knowledge and products, but there are concerns about the potential for misinformation if the promoters lack adequate expertise [8][9]. Group 5: Call for Regulation - Industry stakeholders emphasize the need for stricter oversight from regulatory bodies to ensure product quality and prevent counterfeit goods from entering the market [9]. - E-commerce platforms are urged to enhance their qualification checks to close loopholes that allow fraudulent vendors to operate [9].