云门酒业：五大品质维度诠释“中国消费名品成长企业”

Core Viewpoint - The Ministry of Industry and Information Technology has released the first batch of "China Consumer Brand List," with Yunmen Liquor being recognized as a "growing enterprise" in this category, highlighting its status as the only selected liquor company from Shandong [2]. Group 1: Company Recognition and Strategy - Yunmen Liquor's inclusion in the "China Consumer Brand List" reflects the company's commitment to its "quality + brand" strategy, showcasing its strength as a leader in northern sauce liquor and high-end Shandong liquor [2]. - The recognition as a "growing enterprise" is attributed to the multidimensional display of cultural empowerment, product quality, and brand influence [2]. Group 2: Production Quality and Ingredients - The geographical location of Qingzhou, known as a golden production area for sauce liquor, provides abundant quality water sources and a favorable climate for Yunmen Liquor [4]. - The water used in Yunmen's production comes from deep underground sources, filtered through limestone layers over millions of years, resulting in a balanced mineral content that enhances the unique flavor of the liquor [6]. - High-quality sorghum, specifically the "Yunjiang No. 1" glutinous red sorghum, is selected for its thick skin and high amylopectin content, contributing to the liquor's distinct aroma and taste [11]. - The fermentation process utilizes high-temperature Daqu, combining ancient methods with modern techniques to create a unique flavor profile [13]. Group 3: Production Process and Techniques - Yunmen's production process is complex and unique, involving a longer cycle and lower yield compared to other types of liquor, with a historical foundation based on ancient texts [16]. - The fermentation of winter wheat into Daqu takes 40 days, followed by six months of storage to develop the rich aroma and color of the final product [17]. - The company has continuously improved its production techniques since the 1980s, leading to the establishment of the "160 operation method" for sauce liquor [19]. Group 4: Aging and Storage - The aging process, which is crucial for the transformation of the liquor, requires five years and involves six different storage methods to enhance the flavor [21]. - The company has developed a cave storage system that maintains stable temperature and humidity, creating an ideal environment for aging the liquor [22]. - As of October 2024, Yunmen has completed the storage of 206,000 boxes of bottled liquor, aimed at providing consumers with valuable aged products [22]. Group 5: Overall Quality Dimensions - Yunmen Liquor exemplifies the essence of a "China Consumer Brand Growing Enterprise" through its five quality dimensions, representing both natural advantages and craftsmanship [23].