央广时评 | 让精彩民俗游持续助燃文旅消费热

Core Insights - The popularity of folk tourism is rising significantly, with searches for "Dragon Boat Base" increasing by 216% and "Dragon Boat Cultural Park" by 147% year-on-year, indicating a growing interest in cultural experiences during the Dragon Boat Festival [1] - The integration of folk culture into the tourism industry is seen as a key driver for economic development and cultural heritage, enhancing local brand identity and extending industry chains [1][2] - The demand for deeper cultural experiences during the Dragon Boat Festival is increasing, especially among families and children, necessitating higher standards in tourism service offerings [2] Group 1 - Folk tourism is becoming a vital engine for revitalizing cultural tourism consumption, with diverse offerings such as "Long Street Zongzi Banquet" in Wuzhen and dragon boat races in Hongcun [1] - The focus on quality service and unique experiences is essential for attracting repeat visitors, moving from mere foot traffic to sustained engagement [5][6] - There is a need to avoid homogenization in folk tourism by emphasizing local cultural characteristics and creating engaging, participatory experiences [5] Group 2 - The development of folk tourism must balance commercial interests with cultural integrity, ensuring that the essence of traditional practices is preserved [6] - Enhancing infrastructure and service quality is crucial to improve visitor satisfaction and prevent overcrowding during peak times [5] - The combination of traditional customs with modern service experiences is expected to invigorate the folk tourism sector, leading to a new phase of high-quality development [6]