Xin Lang Cai Jing·2025-05-29 08:45Group 1 - JD and Xiaohongshu have upgraded their strategic cooperation by launching the "Hongjing Plan," allowing all brand merchants on JD to use Xiaohongshu's "grass planting direct" feature to add JD shopping links in ads starting June 5, 2025 [1] - The previous collaboration, "Xiaohongmeng," showed that the conversion rate for products viewed on Xiaohongshu increased by an average of 45%, and the add-to-cart conversion rate improved by an average of 28% [1] - The "Hongjing Plan" enhances the connection between Xiaohongshu's content ecosystem and JD's transaction ecosystem, supporting both Xiaohongshu and JD order placements for advertisers [1] Group 2 - Tmall and Xiaohongshu announced the "Hongmao Plan," which is similar to the "Hongjing Plan," but only select high-quality brands can use the advertising link feature [3] - JD's marketing center head emphasized that JD is not just an e-commerce platform but also a high-quality marketing platform, planning to collaborate with various internet platforms to enhance marketing value [3] - Xiaohongshu is also testing advertising link transitions with Pinduoduo, indicating a broader trend of integration among e-commerce platforms [3]