《2024年中国互联网保险消费者洞察报告》：消费者线上购险率比肩线下

Core Insights - The 2024 China Internet Insurance Consumer Insight Report indicates a significant shift towards online insurance purchasing, with online purchase rates rising from 73% in 2023 to 78% in 2024, while offline rates decreased from 85% to 79% [1] - The report highlights the increasing penetration of inclusive insurance across various demographics, with rising online purchase rates observed among different age groups, city tiers, and income levels [1] - The report emphasizes the importance of embracing digital transformation in the insurance industry, advocating for a new ecosystem that integrates insurance, technology, and services [1] Consumer Spending and Trends - Nearly 60% of consumers are expected to spend over 8,000 yuan annually on insurance in 2024, showing a significant increase compared to 2023 [2] - Over 76% of consumers plan to adjust their insurance configurations in the next two years, indicating a growing recognition of the importance of insurance [2] - The report notes that 60% of consumers intend to upgrade their existing insurance products, while approximately 57% are using insurance for wealth management [2] Industry Evaluation - The report has been positively received by industry leaders, with the China Insurance Society's president praising its in-depth analysis of internet consumers' characteristics and behaviors [3] - The report provides valuable insights into consumer needs and trends, which can guide the high-quality development of the internet insurance sector [3]