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Core Viewpoint - The launch of the "Nurturing Consumption Service Trust Plan" aims to fundamentally address the declining birth rate issue in China by providing affordable parenting essentials to expectant mothers [1][2] Group 1: Trust Plan Overview - The "Nurturing Consumption Service Trust" model is a collaboration between Chang'an Trust and several well-known maternal and infant brands, including Beingmate, to alleviate the concerns of expectant mothers regarding childbirth and parenting [1] - The plan allows families and friends to collectively invest in a trust fund, enabling expectant mothers to purchase essential baby products at significantly discounted prices for up to three years after the baby's birth [1] Group 2: Support for Families - Participating brands like Beingmate will provide high-quality products and offer pregnancy subsidies and insurance support to families involved in the trust plan, aligning with national fertility subsidy policies [2] - The initiative is expected to reduce the financial burden of raising children for new mothers in China, thereby supporting the country's population quality development [1][2] Group 3: Industry Impact - Industry experts believe that this initiative could inject new vitality into the maternal and infant industry and potentially reverse the ongoing decline in birth intentions if successful [2]