Core Viewpoint - The article discusses the detrimental effects of "involution" in various industries in China, highlighting the shift towards "external expansion" as a more sustainable growth strategy for companies [1][6][10]. Group 1: Involution and Its Impact - "Involution" leads to resource wastage, squeezed profit margins, and instability in the market environment [1]. - The ride-hailing industry experienced unsustainable competition, exemplified by the subsidy war between Didi and Kuaidi, resulting in significant losses and eventual merger [2]. - The automotive sector is facing a price war, with 227 models experiencing price cuts in 2024, leading to a profit margin of only 4.3%, significantly lower than the average of 6% for downstream industrial enterprises [7]. Group 2: External Expansion as a Solution - Companies are increasingly recognizing the need to shift from domestic competition to international markets, termed "external expansion," to escape low-quality involution [6][10]. - In the e-commerce sector, platforms like Temu are rapidly growing while domestic competitors struggle with rising costs and high return rates [4]. - The automotive industry saw a 43.9% sales growth in electric vehicles exported, far exceeding the 11.2% growth in the domestic market [5][9]. Group 3: Measures Against Involution - Companies like Meituan are implementing measures to combat low-quality competition, focusing on enhancing the ecosystem and supporting riders and merchants [12][13]. - Meituan's initiatives include a "fatigue prevention" mechanism for riders and a commitment to improve algorithm transparency and rider welfare [12][14]. - The company plans to invest 100 billion yuan over three years to support high-quality industry development and enhance user experience [15][16]. Group 4: Long-term Strategies and Ecosystem Building - The article emphasizes the importance of long-term strategies and building a win-win ecosystem, where all stakeholders benefit [14][17]. - Meituan's approach includes integrating various services into a comprehensive membership system, catering to the needs of a younger consumer demographic [16]. - The focus on technological innovation is seen as a key driver for enhancing competitiveness and expanding into international markets [11][17].
拒绝“内卷式竞争”和营销炒作，美团国际化业务加速