illumin Forecasting, Smarter campaign planning with greater clarity

Core Insights - illumin Holdings Inc. has launched a new Forecasting tool aimed at enhancing marketers' ability to plan and execute advertising campaigns with greater confidence and clarity [1][3] Product Features - The Forecasting tool is fully integrated within the illumin platform, providing a comprehensive, data-driven view of campaign potential prior to launch [2] - Unlike other platforms, illumin allows for simultaneous planning across multiple tactics and channels, including CTV, DOOH, and native advertising, while offering granular control over each media element [2] - The tool enables marketers to model the impact of individual media elements and consolidate them into a cohesive campaign forecast, offering clarity on audience reach, spend allocation, and strategic performance [2] Strategic Importance - The launch of the Forecasting tool reflects illumin's commitment to transforming programmatic advertising by equipping marketers with essential tools and insights for success in a data-driven media landscape [3] - The tool introduces flexibility and foresight into the planning process, empowering marketing teams to proceed with confidence [3] Company Overview - illumin is focused on evolving the digital advertising landscape by providing a customer-centric approach that allows brands and agencies to plan, build, and execute campaigns across various marketing channels within a single platform [4] - The company serves clients across North America, Latin America, and Europe, emphasizing a unified approach to digital advertising [4]