Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Reporting

Core Insights - Over 30% of U.S. internet users actively use AI tools each month, indicating a significant shift in digital behavior [1][6] - Comscore has launched a new dataset that tracks the usage of 117 AI tools across nine categories, providing insights into consumer interactions with both fully AI-powered platforms and mainstream applications with AI features [2][3] - The dataset aims to support brands in understanding the impact of AI on consumer behavior and the digital ecosystem, highlighting the importance of these insights for brands, publishers, and content creators [3][4] User Engagement - 67 million U.S. consumers engage with AI tools on mobile devices, showcasing strong growth beyond desktop usage [6] - The top categories for AI tools include creative applications, with Audio projected to have 23.8 million visitors, Image Generation at 23 million, Design at 23 million, and Video Generation at 22.4 million [6] Industry Impact - The new data set is part of a broader initiative by Comscore to provide deeper insights into the AI ecosystem, helping brands adapt to the integration of AI in everyday digital experiences [4] - As AI continues to reshape consumer interactions, the insights provided by Comscore will be critical for stakeholders looking to leverage the evolving landscape [3]