永辉超市首个“助农+文旅”融合创新门店落地广州花都

Group 1 - The core initiative of Yonghui Supermarket is the launch of the 2025 Yonghui Lychee Season to support local farmers in Guangdong, aiming to purchase over 5,000 tons of lychees and enhance the supply chain efficiency from farm to store within 24 hours [1][2] - The event received high recognition from the Guangdong Provincial Department of Agriculture and Rural Affairs, highlighting Yonghui's innovative supply chain model that combines direct sourcing, cold chain logistics, and precise marketing to boost the income of lychee farmers [2] - Yonghui plans to establish a "rural revitalization zone" in its stores to promote regional specialty agricultural products, creating a virtuous cycle of industrial upgrading, consumption upgrading, and increased farmer income [2] Group 2 - The newly opened Yonghui store in Huadu, Guangzhou, is the first to adopt the "Fat Donglai" model, integrating agricultural direct sourcing, cultural tourism, and specialty product areas, exploring innovative paths for deep integration of retail and agriculture [1][2] - The store's product assortment has been significantly revamped, with a total of 9,017 items, over 70% being new products, and 13.5% of the products being imported, closely aligning with the product structure of the "Fat Donglai" model [2] - Employee welfare has been improved, with average salaries raised to 5,300 yuan and benefits such as 10 days of paid annual leave after one year of service, leading to increased employee satisfaction and service quality [3]